8 Parts of Your High Value Offer = Your Good Word

8 Parts of Your High Value Offer = Your Good Word

June 30, 2024
Assalamualaikum

“Do you not see how Allah compares a good word to a good tree? Its root is firm and its branches reach the sky, ˹always˺ yielding its fruit in every season by the Will of its Lord.” (Quran 14: 24)

Your offer is also your good word.

Your good word that becomes good work.

On your path to becoming a Faith-empowered entrepreneur, learning how to design a GOOD offer is non-negotiable.

It doesn’t have to be the world’s best offer. But it has to be near-best for your clients at the time they need it most. That’s because they’re the ones who are paying for your good word (offer) and relying on you sticking to your good word.

If your offer can have this kind of an effect…(you’ve got a winning offer ;))

Now, let’s go back to the basics –

 

❓What is an ‘OFFER’

 

An offer is made of 2 things:

  1. If they are to be interested in your offer, you must speak about what your prospects want.
  2. And what they have to do to get it. 

 

Watch this 3-minute video to understand what creating a great offer means.

An offer must be designed considering the ENTIRE offer as a domino. One piece falls, the rest follow. Every piece has to be perfectly in sync with other pieces. The steps to the offer recipe must be followed in the right order or the recipe will be bad and not fully functional.

The offer you create must be irresistible and a no-brainer for your best clients to say YES.

Your offer is the #1 thing that will decide the growth of your business. Poor marketing or copy can be overcome with a strong offer. But the best copy or super-targeted traffic won’t save a weak or ordinary offer.

But what makes an offer irresistible? Watch this video to discover that.

 

🏆Must-Haves in a Winning Offer:

 

Your High value offer has to be:

  • ✨Irresistible – (you understand your clients’ needs and challenges perfectly and have created a method/ \/ system they desperately want. You have created a 1-liner hook that has articulated that clearly)
  • 📈Transformational experience – (changes who they become). You’re not selling coaching, you’re selling a transformation. The transformation must be tangible in terms of skills gained, time saved, identity & mindset shifts, etc. (measurable in quantitative/ qualitative terms)
  • 💰Valuable – (solves an expensive problem that will cost them a lot of time and money to solve on their own) – You must learn to articulate the value you provide. The value ideally must be 5-10x the cost.
  • 💥Speedy solution – The speed of the solution must be faster than if they were to achieve the same transformation on their own.
  • 🌿High probability of results – The greater the probability of the transformation, the stronger the offer. (this is where ‘Founding Client’ discounts and guarantees can come in to decrease the risk factor, especially if you’re just starting.)
  • 🔮Unique – it’s different than what they’ve seen before in the market and uniquely positioned to appeal most to your ideal clients.

 

But most importantly, you must be 100% confident in it. You must believe in your ability to deliver the offer 100%. If you don’t believe in yourself, how will somebody else?

Keeping that in mind, while you may not know for sure what exact results each client will get, you must be 100% clear on what YOU will deliver.

And if you’re not sure you can deliver on everything you’ve written in your offer, something may be wrong with your offer that needs fixing.

THINGS TO AVOID LIKE THE PLAGUE! —

  • Overpromising
  • Coaching around a problem you haven’t worked out for yourself
  • Building a program around something you have very little knowledge/skills in

 

When you look at your life experiences, pick the most challenging experience that has been the longest and most painful to figure out. A problem that others in the online space need support in. That’s the problem you should be solving with your coaching.

* SIDE NOTE: Don’t worry about scalability yet. If you’re just starting and creating an offer for the first time, don’t worry about the problem of scalability yet since it’s not a problem for early-stage entrepreneurs. You should start with a non-scalable offer because it will be easier to sell it, and later when you’re more experienced in sales, you can turn your existing offer into a scalable offer.

Here are 5 other mistakes to avoid when designing your offer.

Now that we’ve covered what not to do, let’s talk about what to do – what are the building blocks of a coaching program service offer?

 

The Building Blocks of a High-Value Coaching Program/Service Offer

 

I will walk you using the example of a weight loss program of my client in the table below to show what could be included in a high-level offer.

Your program will be different and unique to you! You will decide what to include or not step by step through this table!

Write your answers for each of the following deliverables of your offer:

1) Container Timeframe (Duration of access to everything)

Ex. 3 Months Access – after 3 months clients are removed from the curriculum, community, and calls unless they renew or join your private membership. Lifetime access to downloadable material.

2) Your program Pricing

EX. $2000 Pay In Full, OR
$500 upfront fee, and $1500 to be paid over 3 months via a payment plan

3) A-Z Outcome of your Program 

EX. Program X will help you lose inches off your waist using the Obesity Code system, in the next 90 days.

4) Program mode of delivery (how will you deliver the coaching transformation?)

EX. 1-1 Done-with-you Implementation Program with private community access and pre-recorded course

5) Program content included (summary)

(This is where you’ll write all the big modules and steps that clients have to implement in your curriculum)

  • Onboarding call
  • 60-minute 1:1 onboarding call to orient the client and create a short action plan so they know exactly where to start.
  • 1 Weekly 60-min Coaching Call
  • Weekly 1-1/ small group call led by COACH: This is a live coaching call Q&A style on zoom with clients getting 1-1 coaching on next steps as well as all their questions answered weekly in detail
  • Community channel. (You can offer access to a Slack channel where private clients can connect with each other and post daily/weekly wins. This is also where the coach will share reminders about everything program-related)

 

6) Client Milestones

What are the milestones for your program? Milestones are mini-achievements on the path to the full A-Z transformation.

EX.

  • Understanding the cause of obesity with self-assessment
  • Creating a 90-day obesity breakdown plan
  • Cleaning up the food environment in the house
  • Preparing 1 week of obesity breaker meals using Sunnah diet system
  • Etc.

 

You can also offer some incentives for reaching said milestones such as 15-minute 1-1 calls with Coach to review your obesity breaker habit tracker, goal setting, and weekly meals review, and random surprise small gift boxes delivered to your doorstep. (gift boxes are optional)

 

7) Your program Bonuses

Bonuses are supplements to the program, not a necessity.

  • Pay in Full bonus (this is a bonus they get if they choose to pay in full)
  • Built-in bonuses/ client perks: Everyone who enrolls gets these bonuses (EX. Early access to discounts, first access to the newest content, recordings from live events, etc.)

 

8) Risk Reversal

EX. Founding client discount (50% OFF) to the first 5 clients in Overcoming Obesity coaching program

🌟 What is Your High Value Offer?

 

There’s a lot of strategic thinking that goes behind making an offer, but the elements of a high-value offer I shared above are a must-have. Nail this and you will have something of value that others want. Having a clear offer summary will also help you articulate your offer clearly. 

That’s all for today!

If you have clarity on your niche and ideal client, get busy filling in the steps above to design your irresistible offer TODAY so you can start supporting people out there who are waiting to work with you!

I hope this was useful! 

ALL my best,

Aimen 

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